Car Finance Capital
Car Finance Capital provided direct and indirect automobile financing services. The Company partnered with franchise auto dealers to offer credit assistance including funding, lending options, and deal-structuring flexibility, allowing auto dealers to meet the needs of non-prime automobile customers.
I worked with CarFinance on a dynamic print creation program titled ModCars that enabled their dealer partners to select and customize print media from postcards to letters that were used for targeted mailing campaigns based on specific customer criteria. It's important to note I worked in partnership with the print/mail house to learn their proprietary system, its restrictions and limitations, to ensure the creative being designed had the ability to be turned into an editable solution for the dealers.
The project scope quickly grew beyond the design of print collateral to helping improve their dealer portal UX.
Below are several of the creative assets developed for this program.....