Linear Blue
2007+
https://www.linearblue.com
Linear Blue is one of our longest standing clients. Our work over the years has varied greatly. Early-on we worked to provide white label database development services to their client base while more recently our efforts have grown more diversified, with greater focus on the strategic, specifically marketing and PR.
With offices in Hong Kong, San Francisco and the UK, the international bespoke solutions provider tasked us to develop their strategy around a series of pivotal International technical conferences. In a unique turn of events we were made responsible for the design and fulfillment of the technical materials -- the booth, leave behinds, etc -- but also to spearhead the underlying strategy to drive meaningful traffic to their business and the booth.
We developed a "golden ticket" concept whereby a select number of custom playing card packs featured a literal golden ticket to win an Apple Watch. Through targeted digital and direct mail communications to existing clientele and known attendees, we drove active engagement to the booth by/through pre-scheduled one-on-one demos and live (video) Q&A sessions. The approach paid-off: The company landed two of their most notable and lucrative clients to-date.
Below you'll find snapshots of the booth as well as the custom playing cards designed and procured for the international conferences.....
